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Pay Per Click (PPC) Management

In addition to earning free or organic traffic by making sure your site content is relevant and fast, you can also pay for relevant traffic to your website (a.k.a. Pay Per Click Advertising) to accelerate sales and brand awareness.

Using various targeting techniques in Google AdWords, renamed Google Ads, (a paid adversiting platform), novawebsites can help you stick to a budget whilst appearing at the top of Google when customers are searching for products and services relevant to you. We can also do an audit of your existing campaigns and provide recommendations on how to clarify your goals and achieve better ROI. In general, we see click-through rate increase by 30%, cost-per-click reduce by 10% and revenue increase by 150%.

What is PPC?

Pay-per-click advertising is where you fork out money whenever a person clicks an advertisement which directs them to your website. Planned and budgeted for, it is a very efficient way of getting your business in front of customers*. We carry out most of our PPC advertising through Google’s own platform, Google Ads.

*You might also want to consider email marketing.

Core PPC Services

Let novawebsites help you to manage your site. Our team of expert web developers know exactly how to optimise your website and to keep your content fresh, relevant and search engine friendly.

Campaign Setup

  • Keyword Research
  • Unlimited Keywords
  • Competitive Analysis
  • Ad Groups Setup
  • Ad Copy and Optimisation
  • Location Based Targeting (if required)
  • Ad Scheduling
  • Mobile Bid Adjustments
  • Landing Page Optimisation

Management

  • Conversion Tracking / Optimisation
  • Budget and Bid Maintenance
  • Pause of Low Performers
  • Keyword and Ad Expansion
  • Quality Score and CTR Growth
  • Ad Remarketing (if required)
  • Performance Monitoring
  • Performance Reporting
  • In-Depth Campaign Analysis

Support

  • Dedicated Campaign Manager
  • Longer Day Support
  • Phone & Email Availability
  • Authentic Google Reports
  • Emergency Availability
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Search campaign structure review

Search campaign structure review

Paid search campaigns, ad groups, shopping campaigns and keyword match types
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Ads and relevancy review

Ads and relevancy review

Desktop and mobile ads, landing pages and the use of ad extensions
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Performance analysis

Performance analysis

Cost per click (CPC), click through rate (CTR), cost per acquisition (CPA) and revenue and ROI
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Bidding and positioning review

Bidding and positioning review

Keyword bids versus performance, ad scheduling, location bid modifiers and other bid modifiers
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Reach analysis

Reach analysis

Keyword gaps, negative keywords and a search query review
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Tracking review

Tracking review

Conversion tracking, Google Analytics data and call or offline data

Growth opportunities

Growth opportunities

Quick wins, short term opportunities, long term strategy and ongoing optimisation

Support and contact

Consult our FAQs page and feel free to send an email to our Support team: support@novawebsites.co.uk

Contact

novawebsites is provided by Quick Brand Global Ltd, Oldwell, St. James Road, Bridport, England, DT6 5LP. Registered Company no: 11553789.

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